Media Play is an event dedicated to the audiovisual media and entertainment, organized for a third consecutive year in Sofia, Bulgaria. Initiated in 2023 by several regional producers and distributors as a series of friendly discussions on the state of the content business, the first edition made it clear that having such an event is very beneficial for and warmly accepted by the local industry and the professionals in formation.

The program of Media Play 2024 was enriched with more panels, trends and content presentations, showcases of funding opportunities for film and TV projects not only from Bulgaria, but also from Croatia, Serbia, Poland, Turkey, Greece, Ukraine, Moldova, Cyprus and other countries.

Building on the experience and the feedback from the previous editions, Media Play 2025 marks the next stage of development of the festival from a regional initiative for networking and cooperation to an important meeting point for the Bulgarian, Balkan and Eastern European media industry. Most of the events are open to all registered attendees, industry professionals and media talents in formation, with two sessions designed specifically for content production, acquisition and distribution professionals.

We invite you to browse through the program of Media Play 2025 which features four distinct sets of events:

• PLAYTIME – panels and discussions
• PLAYGROUND – masterclasses
• PLAYBOOK – showcases
• PLAYLIST – screening and pitching sessions

For registration, please, click here.

We are happy to welcome you in Sofia on 23 and 24 of April 2025!