WEDNESDAY | APRIL 23, 2025
12:00 – 14:00
Registration and Coffee
Participant registration and networking coffee
Location: Main Hall
14:00 – 14:15
Opening Remarks
Miroslav Borshosh - Bulgarian Minister of Tourism, Hristo Hadzhitanev, Program Director Media Play
Location: Main Hall
14:15 – 15:00
What Are Content Markets All About?
Panel discussion with Hicran Lefort - Sales Director MIP Markets (France), Victoria Elmacioglu - NATPE (Hungary), Kamila Zlatuskova - Founder & CEO of Serial Killer (Czech Republic), Heart of Europe representative, Moderator: Kateryna Udut - Founding partner of Between Media Agency
Location: Main Hall
15:00 – 15:45
Gundi - Highest-Grossing Bulgarian Movie
Presentation by Ivan Hristov and Andrey Arnaudov, Producers Medium Station (Bulgaria)
Location: Main Hall
15:45 – 16:15
Coffee Break
Networking and refreshments
Location: Main Hall
16:15 – 17:00
Series Co-production Panel
In focus: 'Operation Sabre' and 'Mothers' Goran Stankovich & Vladimir Tagic - Producers, This and That Productions (Serbia), Lilo Petrov - Producer Overlock Entertainment (Bulgaria) with participation of Anna Rohde - International Creative Executive, Beta Film (Germany)
Location: Main Hall
17:00 – 18:00
Documentary Series Pitching Session
Presented by Martichka Bozhilova, Producer, Agitprop (Bulgaria)
Location: Main Hall
18:00 – 21:00
Welcome Cocktail & Networking
Location: Main Hall
19:00 – 20:30
Screening of 'Operation Sabre' Episode 1
Screening and Q&A with creators: Goran Stankovich & Vladimir Tagic - Producers, This and That Productions (Serbia), (free entry with Media Play badge)
Location: Odeon Cinema
THURSDAY | APRIL 24, 2025
10:00 – 10:30
Are You Prepared to Co-Produce with a Major Streaming Platform?
Presented by Tereza Bóna Keilová, HBO Original Docs CEE
Location: Main Hall
10:30 – 11:00
Win Your Country!
Exporting Romanian TV game formats by Marian Ene and Bogdan Nicolescu - Owners, Zucchero Media (Romania)
Location: Main Hall
11:00 – 11:30
Coffee Break
Location: Main Hall
powered by
11:30 – 12:15
Digital Creators - Becoming Media
Moderated by Elena Chopakova
Location: Main Hall
12:15 – 12:45
Soviet Jeans – Bulgarian Textile Success
Presented by Teodora Markova, Screenwriter and Showrunner (Bulgaria)
Location: Main Hall
12:45 – 14:00
Lunch Break
Location: Main Hall
14:00 – 14:30
Creativity & Entertainment in times of War
Examples from Ukraine by Kateryna Udut, Founding partner of Between Media Agency (Ukraine)
Location: Main Hall
14:30 – 15:30
TV Series Pitching Session
Presented by Hristo Hadzhitanev, Program Director Media Play
Location: Main Hall
15:30 – 16:00
Coffee break
Location: Main Hall
powered by
16:00 – 17:00
Industry trends
Presented by Hristo Hadzhitanev, followed by Bulgarian Industry Panel
Location: Main Hall
17:00 – 18:15
CEE Screenings
Presented by Stanislav Kimchev
Location: Main Hall
18:15 – 18:30
Closing remarks
Location: Main Hall
20:00 – Late
Evening Party and Networking
THURSDAY | APRIL 24, 2025 (LIBRARY HALL)
10:00 – 11:00
Masterclass – Writing for TV Series
With Wiktor Piatkowski, Producer, Writer, Bahama Films (Poland)
Location: Library Hall
11:00 – 11:30
Coffee Break
Location: Library Hall
powered by
11:30 – 12:00
Masterclass – Case Studies in Writing a TV Series
With Wiktor Piatkowski, Producer, Writer, Bahama Films (Poland)
Location: Library Hall
12:00 – 12:45
Masterclass – Creating Fiction Based on Real Events
Presented by Goran Stankovic & Vladimir Tagic, Producers, This and That Productions (Serbia)
Location: Library Hall
12:45 – 14:00
Lunch Break
14:00 – 15:30
Creative Europe Media: Step-by-Step Guide to Funding
Presented by Directors Creative Europe Desk - MEDIA, Kamen Balkanski (Bulgaria) & Martina Petrovic (Croatia)
Location: Library Hall – PLAYGROUND
15:30 – 16:00
Coffee Break
Location: Library Hall
powered by
16:00 – 17:30
Unscripted Formats – Winning Formulas
Presented by Tim Crescenti, Owner, Small World IFT (USA)
Location: Library Hall
17:30 – 18:30
Creative Europe Media: Individual Consultations
One-on-one consultations
Location: Library Hall
20:00 – Late
Evening Party and Networking
FRIDAY | APRIL 25, 2025
09:00 – 11:00
Farewell Breakfast
Location: ADOR restaurant, Hotel InterContinental Sofia