Media Play is an international audiovisual industry event bringing together broadcasters, streamers, producers, distributors, sales agents, investors and creative professionals to explore the potential of the Southeast European content market and create invaluable connections among the region and beyond.

Organized annually in Sofia, Bulgaria, we began in 2023 with several regional producers and distributors as a series of friendly discussions on the state of the content business, the first edition made it clear that having such an event is very beneficial for and warmly accepted by the local industry and the professionals in formation.

The next editions of Media Play were enriched with more panels, more international guests and speakers, trends and content presentations, success stories, masterclasses and pitching sessions for documentaries and fiction TV projects from the region and beyond.